Lust for Wine

Lust [lΛst]: desire, longing

Lust for Wine is another way of understanding wine, it is enjoying and learning about it: its sensations, its producers, and the places of origin, in a special, close, and relaxed way.

Lust for Wine is Pilar Cruces and a group of collaborators specialized in different aspects of the world of wine, communication, design, marketing, sommelier, social networks. They work in Spanish, English, and Catalan. It is a consultancy for wine tourism services, training and organization of events related to the world of wine.

They present the wine in a direct, surprising, and exciting way because they believe in the power of emotion and they respond with wine to one of the main motivations of any person: the search for happiness.

Lust for Wine offers training for hospitality professionals, advice on marketing and wine tourism for wineries and companies in the sector and brings wine to all those interested in discovering and learning from this exciting world. One of the most requested activities is the tastings that they organize for all types of publics. In addition to transmitting knowledge and bringing together unique projects, they offer a fun and sensory experience, convinced that tasting is always better if there are emotion, proximity and references to other cultural fields, such as music, art and literature.

An example is their activity based on a fun game that combines rounds of questions, wine tastings and bets on cheese and chocolates. With a game board created by Lust for Wine, and amidst laughs and challenges, they taught you the great value of wine in this region.

Contacts

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Pilar Cruces Ibáñez

After 15 years of experience in tourism management in 2017, Pilar decided to launch her professional project, Lust for Wine. Since then, she has become a reference in the organization of innovative events that bring wine to the public in a fun and professional way.

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